Discover your 100% YOU with MicroSourcing!

Position: Performance Marketing Specialist
Work setup & shift: WFH, Night shift

Why join MicroSourcing?

You'll have:

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on Day 1 for you and one or more dependents, paid time off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:

As a Performance Marketing Specialist, you will lead, optimize, and scale paid media campaigns across Meta and Google platforms for a luxury-focused client account. You will take ownership of campaign strategy, performance optimization, and growth initiatives to maximize ROI.

Specifically, you will:

• Develop and execute end-to-end paid media strategies across Meta (Facebook and Instagram) and Google Ads.
• Conduct in-depth keyword research and continuously optimize campaign structures to improve efficiency and scalability.
• Set up, manage, and quality-check campaigns, audience segmentation, conversion tracking, and pixel implementation.
• Monitor campaign performance daily and implement data-driven optimizations across targeting, budgets, bidding strategies, and ad messaging.
• Prepare weekly and monthly performance reports with actionable insights and strategic recommendations.
• Collaborate closely with creative teams to develop, request, and test new ad creatives that improve campaign performance.
• Stay up to date with platform updates, industry trends, and emerging opportunities in digital advertising.

What You Need:

Non-negotiables

• Proven experience managing high-budget paid media campaigns across Meta and Google Ads.
• Strong expertise in campaign structure, keyword strategy, audience targeting, campaign optimization, and conversion attribution.
• Advanced analytical skills with experience using Google Analytics, Looker Studio, or similar reporting platforms.
• Ability to interpret performance data and translate insights into effective marketing strategies.
• Excellent attention to detail with a disciplined approach to quality assurance, deadlines, and campaign management.
• Strong written and verbal English communication skills.

Preferred skills/expertise

• Experience managing campaigns for luxury, premium, or high-end eCommerce brands.
• Familiarity with Shopify and its marketing integrations.
• Experience managing additional paid media platforms beyond Meta and Google.
• Interest in or experience using AI tools to improve performance marketing workflows.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in the diversity and talent of our people. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We create opportunities for everyone to thrive by embracing different perspectives and fostering an inclusive workplace.

At MicroSourcing, equality is more than a slogan—it's our commitment and our way of life. Here, we don't just accept your authentic self—we celebrate it, recognizing every individual's contribution to our collective success and growth.

Join us in celebrating YOU and your 100%!

For more information, visit www.microsourcing.com.

Terms and conditions apply.