Discover your 100% YOU with MicroSourcing!

Position: Email Marketing Manager - Marketo (B2B AU Telco)
Location: BGC, Taguig
Work setup & shift: Onsite | Dayshift

Be a part of something big at Microsourcing! We're building a new team to support a dynamic challenger in the telco space, a company committed to redefining customer experiences and pushing the boundaries of digital innovation. This is your chance to contribute to projects that connect millions nationwide while working with cutting-edge technology. Join us on this exciting journey and grow your career with a company that's at the forefront of the telecommunications industry!

About the Role
We are seeking a highly skilled and experienced Email Marketing Specialist with extensive expertise in Adobe Marketo Engage. In this role, you will be responsible for developing, executing, and optimising email marketing strategies and lead nurture campaigns that drive engagement, generate leads, and support revenue growth. You will also support for integrating Adobe Marketo Engage with third-party platforms such as LinkedIn,

What You'll Do:

• Develop and Execute Email Campaigns: Design, build, and manage highly effective email marketing campaigns, including lead nurture programs, triggered email sequences, and automated workflows using Marketo and Salesforce Marketing Cloud.
• Lead Nurture Execution: Create and optimize multi-stage lead nurture campaigns that align with the buyer’s journey to convert prospects into qualified leads and drive pipeline growth.
• A/B Testing and Optimization: Conduct A/B testing on email elements (subject lines, CTAs, content, design) to improve open rates, click-through rates (CTR), and conversion rates. Continuously optimize campaigns for better performance.
• Data Segmentation and Personalisation: Leverage data segmentation techniques to personalise email content based on user behaviour, demographics, and lead scoring to enhance engagement and improve campaign results.
• Email Deliverability and Compliance: Ensure email campaigns adhere to best practices for deliverability, spam compliance (GDPR, CAN-SPAM, etc.), and inbox placement.
• Reporting and Analytics: Monitor and analyse campaign performance, track key metrics, and generate insights to optimise future email marketing initiatives. Provide regular performance reports to stakeholders.

What you'll Need:
Non-Negotiable:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven hands-on experience with Marketing Automation tools. Adobe Marketo Engage and/or Salesforce Marketing Cloud preferred.
• Proven experience in creating and managing lead nurture campaigns that drive measurable results.
• Strong understanding of email marketing best practices, deliverability, and compliance regulations.
• Proficiency in data segmentation, dynamic content, and personalisation techniques.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent project management skills and attention to detail.
• Strong communication and collaboration skills to work with cross-functional teams.

Preferred skills/expertise:

• Experience with other marketing automation platforms or CRM systems.
• Knowledge of HTML/CSS for email template customization.
• Certification in Adobe Marketo Engage and/or Salesforce Marketing Cloud.

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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Why join MicroSourcing?

You'll have:.

• Competitive Rewards*: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Experience a culture that values your time, offering a balanced schedule and team-driven initiatives designed to help you enjoy life beyond work.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan - it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

*Terms & conditions apply