Discover your 100% YOU with MicroSourcing!

Position: Email Marketing - HubSpot Specialist
Location: Eastwood, Quezon City, Philippines
Work setup & shift: Hybrid | Day shift

Why join MicroSourcing?

You'll have:

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
Career Growth: Take advantage of opportunities for continuous learning and career advancement.
Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role:
As a Email Marketing - HubSpot Specialist, you will support the planning, execution, and optimization of digital marketing campaigns across the customer lifecycle. You will use HubSpot, email marketing, audience segmentation, marketing automation, analytics, and AI-powered tools to deliver targeted digital experiences that generate leads, drive engagement and conversions, and support customer retention and revenue growth.
You will:

• Plan, build, QA, schedule, and deploy digital marketing campaigns across email and other digital channels in HubSpot, aligned with campaign calendars, audience needs, and business objectives.
  
• Execute lead generation, lead nurturing, engagement, conversion, retention, and re-engagement campaigns across different stages of the customer lifecycle.
  
• Develop and optimize email campaigns, landing pages, forms, and other digital touchpoints to increase engagement, lead generation, and conversion.
  
• Build targeted audiences using lifecycle stage, ICP fit, customer profile, behavior, engagement, campaign activity, and other relevant data points.
  
• Create personalized digital experiences using segmentation, behavioral targeting, personalization, conditional content, dynamic content, and automated campaign logic.
  
• Build and manage automated customer journeys for key marketing initiatives such as lead nurture, trial conversion, onboarding, engagement, winback, cart recovery, and re-engagement.
  
• Configure behavioral triggers based on website activity, content engagement, campaign interactions, lead score movement, trial stage, checkout activity, and other customer signals.
  
• Support lead generation and demand generation initiatives, ensuring leads are appropriately segmented, nurtured, scored, and routed to Sales with relevant engagement information.
  
• Use AI and marketing automation tools to improve campaign personalization, content development, campaign efficiency, and overall marketing productivity.
  
• Conduct A/B testing and experimentation across email content, messaging, audiences, offers, timing, landing pages, and customer journeys to improve campaign performance.
  
• Monitor and analyze digital marketing performance, including email engagement, click-through rates, conversion rates, lead progression, campaign ROI, customer engagement, and revenue-related metrics.
  
• Analyze digital funnels and customer journeys to identify drop-off points, audience gaps, conversion opportunities, and areas for campaign optimization.
  
• Use campaign and customer data to make data-driven recommendations and continuously improve targeting, messaging, campaign performance, and customer experiences.
  
• Collaborate with Marketing, Sales, and Customer Success teams to align digital campaigns with lead generation, pipeline growth, customer engagement, conversion, and retention objectives.
  
• Maintain accurate campaign, audience, CRM, and marketing data to support effective targeting, reporting, attribution, and performance analysis.
  

What You NeedNon-Negotiables

• Hands-on experience in digital marketing, including campaign execution, email marketing, lead generation, or marketing automation.
  
• Hands-on experience using HubSpot Marketing Hub, including campaigns, workflows, email marketing, forms, landing pages, and reporting.
  
• Experience planning and executing digital campaigns across different stages of the customer lifecycle.
  
• Experience with audience segmentation, personalization, behavioral targeting, and lifecycle marketing.
  
• Experience managing or supporting email campaigns, landing pages, forms, and other digital marketing touchpoints.
  
• Strong understanding of digital marketing funnels, lead generation, lead nurturing, customer journeys, and conversion optimization.
  
• Experience analyzing digital campaign performance and marketing KPIs and using insights to improve campaign effectiveness.
  
• Strong analytical and problem-solving skills, with the ability to translate marketing and customer data into actionable recommendations.
  

Preferred Skills & Expertise

• Experience with B2B digital marketing, demand generation, or lifecycle marketing.
  
• Experience designing and executing multi-channel digital campaigns across lead generation, nurture, conversion, onboarding, retention, winback, and re-engagement.
  
• Experience with A/B testing and experimentation across email, messaging, audiences, landing pages, offers, and customer journeys.
  
• Knowledge of CRM data, ICP segmentation, lead scoring, behavioral targeting, and customer lifecycle management.
  
• Experience with conversion rate optimization (CRO), digital funnel analysis, and marketing attribution.
  
• Experience using AI-powered marketing tools and automation for campaign personalization, content development, analysis, and workflow optimization.
  
• Experience working with HubSpot Marketing Hub, CRM, email marketing, forms, landing pages, analytics, and reporting tools.
  
• Experience collaborating cross-functionally with Marketing, Sales, and Customer Success teams.
  
• Strong communication, analytical, and problem-solving skills, with the ability to turn campaign performance and customer insights into actionable marketing improvements.

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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

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